Sales Fundamentals Mini-Manifesto

Sales is not about Brilliance.
We leave Brilliance to Marketing, and on rare occasions some marketers approach Brilliance.
Sales is about Fundamentals.
The salesman/woman is not the fleet wide receiver or the Heisman-candidate quarterback.
Sales people are the offensive tackles, applying smashmouth in the trenches, doing the unglamourous deeds to help make the running back look so good.
These Fundamentals [...]

The SACRED and the PROFANE: What To Twitter

Twitter is yet another handy Social Media tool to help stay in touch and to lead the Tribe.
Like posting broadsides at the Town Hall and shouting in theVillage Square, these tools can be life-saving/historical
  as Paul Revere’s ride
or just rudely annoying spam.
Our BRAND  is SACRED as long as we continue to earn our reputation.
Our success in [...]