…the bartenders asks, “What is this, some kind of joke?” The SEM/SEO consultant says: The Social Media guru replies: http://twitter.com/cherylharrison And the spammer sputters, repeatedly: http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html Now this might strike you as a flippant excuse for a blog posting, silly even. But greet it as an interactive game that may [...]
Sales Fundamentals Mini-Manifesto
Sales is not about Brilliance. We leave Brilliance to Marketing, and on rare occasions some marketers approach Brilliance. Sales is about Fundamentals. The salesman/woman is not the fleet wide receiver or the Heisman-candidate quarterback. Sales people are the offensive tackles, applying smashmouth in the trenches, doing the unglamourous deeds to help make the running back [...]
