Twitter is yet another handy Social Media tool to help stay in touch and to lead the Tribe.
Like posting broadsides at the Town Hall and shouting in theVillage Square, these tools can be life-saving/historical
as Paul Revere’s ride
or just rudely annoying spam.
Our BRAND is SACRED as long as we continue to earn our reputation.
Our success in using Social Media will hinge upon one vital element…TRUST.
When your brand cannot be trusted, due to tweets of silly jabbering or self-promotion,
instead of giving value, you have squandered your reputation.
I hope what you are doing is what I try to do…GIVE VALUE.
And expand my network, my Tribe.