I’m trying to get better at this practice…PINGING. You know, staying in touch, in a strategic manner.
Have you read Keith Ferrazzi’s NEVER EAT ALONE? He invests an entire chapter on the practice of pinging, and the value it returns.
Are you in sales? Pinging is merely your unobtrusive manner of staying in contact with your customers and prospects.
You don’t need to relegate your pings to work. Consider your family, your extended family, scattered all over the map. How about your classmates…don’t wait for the reunion…get back in touch.
Are you in transition? Pinging is vital, it’s your first aid for relevance. Ping with colleagues from every job you had a stake in.
Here’s my formula: 4-3-2-1
4 = the number of phone calls to make daily. It even counts if you can’t speak directly and need to leave a voicemail message.
3 = e-mails…send to someone you haven’t contacted in a while.
2 = snail-mail…a stationery greeting…your letter or greeting card, hand-written, with a stamped, hand-addressed envelope. Your Hallmark Hello.
1 = meet someone in person…coffee, breakfast, a walk in the park…get out there and press their flesh.
And what does one say when they ping? A sincere question…”What’s going on in your life?…Tell me a recent success story.” Or even: “What’s been eating at you lately?…Tell me how I can help.”
Don’t wait…start right now and make it a daily technique towards staying connected with the marvelous humans who share this planet.