Just why am I saying this?
Well first, let’s define “Triple Bottom Line.”
It commonly applied to economic theory, or business management and often equates to “The Three Pillars” or “PEOPLE PLANET PROFIT,” an ethic of a business doing well by doing good in their practice not merely of commerce, but how they interact within their community.
These businesses place a higher priority on how to influence STAKEHOLDERS than to singularly profit shareholders.
This month, WCBE 90.5 FM is going beyond Triple-Bottom-Line and engaging what I’ll call our
QUADRUPLE SOCIAL BENEFIT CYCLE
in our continued partnership with GREEN B.E.A.N. DELIVERY.
How is this QUADRUPLE as a social benefit?
Well, until Monday, December 31 WCBE conducts a fund-drive toward setting a new record for listener-donations by the halfway point in our fiscal year. 90.5 FM experienced an improved Fall Fund Drive in October compared to our Fall Drive of 2011, but we also had set a higher goal and came in slightly short. These are for operating dollars to continue broadcasting NPR and locally-produced programs to our listeners.
Green B.E.A.N. Delivery once again, for the third year, joins as our local business partner. Their contribution- for each individual listener who makes a donation to WCBE, they donate two pounds of fresh produce to the Mid-Ohio Food Bank, which in turn distributes much-demanded food to over 550 food pantries across central and eastern Ohio. All this is leveraged by the philanthropy of individual listeners making that first step, calling or going online to donate.
So, how is the benefit-cycle quadruple?
1) WCBE benefits by receiving listener’s gifts.
2) The Mid-Ohio Food Bank, and food pantries, benefit by directly
receiving fresh produce in early-January.
3) Green B.E.A.N. Delivery benefits with the good will generated by their donation of fresh groceries mentioned in broadcasts on Columbus & central-Ohio’s NPR station.
4) Each listener who donates benefits with the knowledge that their gift started the cascade of further gifts in our community.
It is December, the Holiday Giving Season has begun, there are Ohioans who rely upon local food pantries, and any donation by December 31 will apply toward your IRS filing, as WCBE 90.5 FM is a not-for-profit public radio broadcaster with recognition by the IRS for donations to be tax-deductable.
Please Give, and Enjoy Bountiful and Safe Holidays!